H & M's Maison Martin Margiela Launch Event
On the outskirts of New York’s financial district, ticker tape fell from the ceiling of an abandoned building full of bent banisters and peeling paint to end the night of avant garde performances and art installations. The event was a celebration of the collaboration between H&M and Maison Martin Margiela. Attendees included names like Kanye West, Julianne Moore, Sarah Jessica Parker and Selma Blair. Each floor of the 9 story building had its own persona that help to build upon the collaboration as well as keep the luxury of Margiela’s brand intact.
For over 23 years Maison Martin Margiela has been an iconic brand in fashion for both men and women. The collaboration between H&M and Margiela presents a re-edition of garments from this 23 year career span. Now the broad public will have a chance to purchase garments adorned with unique tags that indicate the season from which the piece originated from. Such a unique and exciting collaboration needed an equally exciting event to welcome itself into the world, and this event did not miss the mark.
Photos By: Masha Maltsava